Like any communications student with a focus on public relations and marketing, I did a survey. By the time I’ve published this, I’ve received 51 responses from those around me (you know who you are, thank you!). I called it a hygge feeler because I really am feeling the situation out.
Out of the 51 responders, 20 people have never heard of hygge. From the respondents that said they didn’t know, over 88% of them said either that they’d love to learn about it or they wouldn’t mind.
Here are the basics and I hope after this explanation, you’ll want to learn more about.
Disclaimer – This is my genuine understanding of hygge from my research and experience. Hygge doesn’t have an English translation and frankly, for good reason. Hygge is something you feel and live with without much thought. What I want to do is give a brief explanation so my future posts will make more sense.
Hygge is a Danish lifestyle that is deeply valued and is apart of the status quo. It is a way of life that focuses on comfort, community, and contentment.
Let’s break these down for a better understanding of what the heck I’m talking about.
Comfort – This foundation is one of the best qualities of this lifestyle and frankly the main reason why people hygge, to begin with. Hygge encourages feeling comfy and cozy. This foundation evolved because, in Denmark, it’s very cold. When I went to Copenhagen last July, I wore pants the entire time. For the Danish, hygge is a way to survive the extreme temperatures all year round – something that I believe all Canadians can relate to.
Unlike the other lifestyles currently practiced in Canada, hygge encourages snuggles and comfy socks without a hint of guilt. By nurturing and reminding ourselves that we all need comfy clothes, warm drinks, and safe spaces to be ourselves, we can be more productive individuals to our communities and our world.
Community – A solid community of friends and family is extremely important in hygge because it’s always more fun to do things when you have people to share it with. Don’t get too crazy though, hygge is best lived with one to four people, rather than big parties. Examples of hygge get-togethers are dinner parties, coffee with friends, and snuggles and a movie with a loved one. Whatever you can do to be apart of a moment with someone you care about is always right.
Contentment – This is often overlooked in the stereotype of hygge but is one of the most important foundations. Beyond comfort and community, hygge is finding happiness in the most ordinary, underwhelming parts of your day. For me, I find my hygge contentment in the morning smell of rain, the first sip of coffee in the morning, my reading socks, and doing random errands with my boyfriend. The reason why these little things are apart of my hygge lifestyle is that without these little things, my life wouldn’t be as much fun.
But I want to hear from you! What does hygge mean to you? Did I leave something out? We’ll keep working on this lifestyle and how to implement it on a Canadian scale within the coming weeks. Thank you for joining me on this adventure!